Film, advertising, entertainment and modelling productions regularly work in and around Cape Town, as well as the rest of the country. Their incentives are the good weather, attractive locations (beaches and vineyards), favourable exchange rates and the facilities (plus skills) they need being available locally. Cape Town boasts international production facilities and facilitators for feature films, TV productions and stills. TV commercial production and stills photography crews use the city's facilities extensively. The international catalogue production market
International productions recently shot in South Africa include The Giver, starring Meryl Streep and Jeff Bridges, Avengers: Age of Ultron, Mandela – Long Walk to Freedom, Invictus starring Matt Damon and Blood Diamond with Leonardo di Caprio, Clifton Shores, Black Sails series, to name just a few. Even Ridley Scott has shot a commercial in and around Cape Town.
The city's scenery is favoured by crews who exploit the fact that some locations resemble overseas places like Germany, France, Italy and London.
Cape Town draws a large following of international glossy magazine and catalogue fashion shoots to its scenic shores.